Do you love specialty coffee? Like me, do you order fresh beans from a specialist roastery online? When placing an order, I’m required to supply my phone number, and instantly after my purchase, I receive a reassuring text message confirming my order. Not only that, but I get another SMS message when my coffee is shipped. This seamless experience, made possible likely through a Twilio integration, significantly elevates customer satisfaction and lets me know when my delicious coffee will be arriving.
This smart business likely leverages Twilio, an innovative service integrating automated SMS messaging with their orders database. This example underlines the profound potential of sending SMS via Twilio to enhance customer loyalty in e-commerce. By including Twilio as part of your comprehensive digital strategy, you, too, can offer a similarly holistic experience.
This article and the accompanying video illustrate the power of integrating Twilio with FileMaker Pro and Claris Connect to create a positive customer experience.
Twilio is an advanced tool that automates communication in a variety of ways. It can send SMS messages, facilitate video and voice calls, and connect via WhatsApp, email, and IoT. This broad functionality is enabled by its web-based APIs, accessible to all service subscribers.
Twilio can send both SMS and MMS messages. A text message of up to 160 characters without an attached file is known as an SMS, while a text that includes a file—like a picture, video, emoji, or website link—becomes an MMS.
Many global companies like Coca-Cola, Nike, eBay, and Home Depot use Twilio’s messaging service to fine-tune their interactions with their target audience.
A FileMaker database often serves as a business’s central hub, whether used as a CRM or ERP. If you’re storing phone numbers in your database, you can use Twilio to automate processes to connect with these individuals in the way that suits your business best. You can also automatically store phone calls, chat history, and conversation history in your FileMaker database.
Twilio is a popular choice among businesses for creating seamless customer experiences. With a focus on omnichannel marketing, businesses can harness all marketing avenues to engage their customers. Nowadays, most customers use their phones and other mobile devices for product research, purchases, and support. By investing in a user-friendly mobile experience via Twilio SMS services, your business can attract more customers and gain an edge over your competitors. A customer-centric approach boosts sales at your brick-and-mortar locations and your online store.
Really, the options with Twilio are virtually limitless. It’s up to your business goals and creativity to design your workflow. Twilio provides the tools to send SMS messages, make calls, chat, email, or connect with IoT, but it’s up to you to decide what type of process will best benefit your staff, customers, and business.
Here are some ideas to exploit the potential of integrating communications through a customer’s mobile device:
You can also read through Twilio’s Customer Stories to explore what hundreds of thousands of your peers – from start-ups to global enterprises – have built with Twilio apps.
Twilio operates on a pay-as-you-go model. You can start with a free trial. When you sign up, they provide a small credit to your account, which you can use to provision a trial phone number of your choice for testing that will be used to send and receive messages and calls. Though keep in mind that you’ll be charged for each interaction with that phone number.
Are you keen on learning more about Claris Connect and automated workflows? Twilio’s website proudly states, “We can’t wait to see what you build.” We share their enthusiasm and would love to support you in your endeavors.
If you’re interested in building a workflow as part of your marketing strategy or integrating your CRM tools with FileMaker to create a positive customer experience, we’re here to help. Allow us to craft a customized workflow for you to drive more sales to your business using Twilio’s leading messaging software.
Kate Waldhauser joined Portage Bay Solutions in 2006 and plays a key role in our custom development projects for various clients as lead Claris FileMaker developer. Kate’s communications skills, friendliness, and technical expertise make for an unusual combination: a high-caliber developer who can communicate effectively with our clients.
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